Exploring Management Students’ Initial Perceptions of Metaverse Technology: A Pilot Study in Tier II cities of India

Metaverse adoption, Management education, Student perceptions

1Ms Tanu Marwah,
Assistant Professor,
Hindustan College of Science and Technology,
Mathura, India
Email: tanumarwah@gmail.com

2Dr Sonal Pundhir ,
Assistant Professor, Sharda
School of Business Studies, Sharda University
Agra, India

3Varun Kumar Gupta, Assistant Professor,
Anand School of Engineering & Technology,
Sharda University Agra, India
Email id: varungupta.rkg@gmail.com

4Mr Rahul Khandelwal, Assistant Professor,
Hindustan Institute of Management and
Computer Studies, Mathura, India
Email id: mail.rahulkhandelwal@gmail.com

5Dr Riju Agarwal Singh, Associate Professor,
Hindustan Institute of Management and
Computer Studies, Mathura, India
Email id: rijuagarwal.21@gmail.com

6Dr Ravi Kant Pathak, Associate Professor,
Sharda School of Business Studies, Sharda
University Agra, India
Email id: drrkpathak44@gmail.com

7Dr Abhilasha Singh Raghav,
Associate Professor, Hindustan Institute of Management
and Computer Studies, Mathura, India
Email id: abhilashasinghraghav@gmail.com

8Pratima Sharma,
Assistant Professor, Sharda
School of Business Studies, Sharda University
Agra, India
Email: pratima9sharma@gmail.com

Received:14-06-2026
Revised:19-07-2026
Accepted: 25-07-2026

European Journal of Prosthodontics and Restorative Dentistry (2026) 34(6s), 199–205

Exploring Management Students’ Initial Perceptions of Metaverse Technology: A Pilot Study in Tier II cities of India

The aim of this study is to understand the initial perception of the metaverse technology in the MBA students of Agra-Mathura region. The research uses quantitative analysis to explore factors affecting students' readiness to learn in the metaverse in management education. The study shows a significant relationship between intentions to adopt and positive beliefs about the metaverse benefits, as well as previous digital experience, with both factors accounting for 61.1% of the variance in behaviour. Interestingly, familiarity with metaverse concepts and concerns about privacy are related to intentions, but are not significant when accounting for other factors. The study suggests a strategy for the tier-2 Management Colleges which focuses on making the business applications real, giving step-by-step real-time experiences and establishing partnership between the Management Colleges for resource sharing. These learnings help in understanding that, despite infrastructure constraints and student digital literacy, immersive technologies can be integrated into emerging educational hubs to help achieve their objectives.

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